The below forms of manipulating the public in order to seem very connected to causes relate to how people do the same in the sex-trafficking and anti-pedofilia realms. Our previous blog post was about that topic: Trafficking-Washing and Anti-Pedophilia Branding: Substance vs. Hype – Praxis Professional 1. Cause Marketing and “Pinkwashing” A well-known parallel is pinkwashing during Breast Cancer Awareness Month. Many companies place pink ribbons on products or run breast cancer awareness campaigns, but only a tiny fraction of proceeds actually goes to research or patient care. The…
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