Efforts to combat sex trafficking and pedophilia occupy a uniquely powerful position in the realm of corporate social responsibility and nonprofit branding. Few causes evoke as much visceral public outrage as crimes against children and sexual exploitation. For this reason, both corporations and advocacy groups frequently highlight their alignment with these causes as evidence of moral authority and social responsibility. However, just as “greenwashing” undermines genuine sustainability by masking shallow commitments with environmental imagery, anti-trafficking and anti-pedophilia campaigns can fall prey to “trafficking-washing” and “pedophilia-washing.” These practices involve using the…
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